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Branding - Suvo Das (Fashion Photographer)
Branding Suvo Das Photography
Suvo Das is a delhi based fashion photographer and one of the ace lens-men in India. He is quite simple and elegant which reflects in his work.
To match with the simplicity and elegance of his work, we thought of keeping the image of the brand as minimal and elegant as possible along with a powerful yet subtle suggestion of photography.
A sneak peak into a few of Suvo Das' photographs
In the light of this old business card and branding which he was not satisfied with, he desperately needed a makeover of his brand to match with the sophistication and elegance of his work.
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The idea is to integrate a suggestion of a ‘frame’ as well as the ‘focussing point’ (when looked through the viewfinder) in the logotype. The frame intelligently forms the letter ‘O’ both in it’s positive and negative space, thus reading the name correctly as “SUVODAS”.
The symbol is a strong suggesstio